Programmatic offers an array of effective ad types to reach your target audience, including cross-device display units and video. The three main cross-device ad types for programmatic are standard banner ads, native banner ads, and rich media banners. Standard banner ad: Appears on the top or sides of web pages. Available in many different sizes. Native banner ad: “Recommended” or “sponsored” content. Match the look and feel of the rest of the media on a page. Rich media banner: Interactive, highly visual animation like a pushdown, expandable, or carousel unit. Invite the user to engage with your ad.

$100 billion. That’s what programmatic ad spend is expected to approach in 2022 after jumping over 24% this year. This growing method for buying ads has quickly become a crucial component of a successful marketing mix. But mastering programmatic advertising isn’t as simple as flicking a switch. Implementing your brand’s programmatic strategy is an intentional process that takes patience and commitment. The hidden mechanisms behind the programmatic ad buying process 4 key programmatic advertising strategies to reach your target audience on an efficient ad budget The critical nuances that differentiate display advertising through programmatic vs. the Google Display Network Unparalleled opportunities for you to reach your target audience despite growing consumer data and privacy concerns

1. Timesaver: With programmatic advertising, brands only have to go to one programmatic partner and send one IO to be seen across a variety of sites that align with the target audience. Manual options require advertisers to go directly to individual publishers, send an IO to each one, and manage each separately, which is both time-consuming and costly. 2. Provides limitless inventory: Programmatic provides limitless inventory because advertisers have access to nearly every premium website and can purchase inventory across the web in real-time to serve highly targeted ads within milliseconds. Manual options restrict advertisers to a limited amount of inventory per month because each publisher can only serve ads within their own site. 3. Prevents wasted ad spend: With its heavily data-driven approach, programmatic helps ensure your brand’s ad dollars are only spent on relevant audiences who are highly likely to be interested in your brand. Brands relying on manual ad buying options are more likely to waste ad dollars on impressions that won’t convert because it’s impossible for everyone visiting the site an ad appears on to fall into a brand’s target audience. 4. Optimizes campaign frequency: Programmatic allows brands to limit the amount of times an ad is seen by a user, ensuring your campaign is seen the optimal number of times across the entire campaign without overwhelming the shopper. The inability to cap campaign frequency with manual advertising means your ad could be seen too many times, leading to oversaturation that causes the user to become disinterested in or even annoyed with your brand.